Every day, millions of marketing messages miss their mark—not because of poor targeting or weak creative, but because they're designed for a neurotypical brain in a world where one in five people thinks differently.

Neurodiversity encompasses the natural variation in how human brains function, including conditions like ADHD, autism, dyslexia, and other neurological differences. This isn't a small niche market—it represents approximately 20% of the global population, translating to over 1.6 billion potential customers whose needs are largely overlooked by traditional marketing approaches.

The oversight isn't just an ethical misstep; it's a massive business opportunity hiding in plain sight.